Coaching your sales people is the activity that will give you the biggest increase in sales performance. Unfortunately, managers feel so overwhelmed that many of them simply don't spend the time they should coaching their sales representatives. Additionally, coaching is the skill managers perform the least well. So, instead of going out and hiring a manager/coach, why not consider outsourcing the coaching of your sales teams and reps? There are a number of benefits to doing so, for instance: 1) Outsourcing the coaching of your sales reps allows your managers to spend time on other essential activities, like strategy, planning, forecasting, and more. 2) Outsourcing the coaching of your sales team means you save money on a salary and benefits you would normally have to pay to an employee your hire as a manager/coach. 3) Your sales teams and reps receive world-class coaching that will improve their selling skills and performance. 4) Improved performance means more sales and m...