You can train your sales people until the cows come home to help them be more skilled at selling, but if you don't have a coaching culture in your organization in place first, all the sales training in the world is not going to make a bit of difference for you, your organization and your sales team. We know, it's been proven, that within 30 days of going through training, 80 to 95% of everything that the participants learned in the training is forgotten and people go right back to their same old habits, unless you have some way of pulling that training through, to make sure that the training is actually being used by your sales people in their daily work. And that's why it's absolutely vital, that if you have a sales organization, your sales leaders, your managers - first line, second line managers, and your senior sales executives MUST be developed so that they have world-class coaching skills, BEFORE you do any training, and that way, when you do put your sales peo...